Advertising Essay example - 1891 Words

Advertising and its Appeal to Society Today we live in a society that is being dominated and confounded by commercials and ads. A new age, which could be referred to as the advertising age where commercials and ads tell us what is a necessity and what isnt. Howard Luck Gossage in his book Is There Any Hope for Advertising? Stated that there are ads and commercials everywhere around us in which there is no escape. I like to imagine a better world where there will be less, and more stimulating advertising. I suppose all of us would like to see this come to pass, it would certainly clear away some of the confusion from advertisings murky picture and make it easier to comprehend (7). Ads and commercials have flourished everywhere like a†¦show more content†¦Presumably the most popular aspect for advertising is the first aspect since advertising is all about using the right statements and pictures that would grasp the customers attention. It essentially aims to cause the customer at least look at the article to see a picture or a name of the product, which is being advertised. One way to persuade and plunder the customers attention is to use catchy slogans, characters, symbols, and icons with which the advertisers use to identify and advertise their products. Volkswagen has been one of the most famous car companies that have been known to use catchy slogans and different symbols. For instance, in 1988 Volkswagen made a commercial that generally says that a car is more precious than diamonds to a girl. In the commercial a song titled Everyones going through changes is played in the background as a young lady emerges from the household and slams the door. She pulls her ring off and posts it through the letterbox, then storms down the street ripping off her pearls, slinging a bracelet past a cat, abandoning her fur coat over a parking meter. Poised over a grating into which she is about to dispose of her car keys, she has a change of heart as she considers what shed be throwing away. Perked up enormously, she drives off in her VW. Super: If only everything in life was as reliable as a Volkswagen (Kanner 105). TheShow MoreRelatedAdvertising : Advertising And Advertising1636 Words   |  7 PagesIntroduction Every Advertising campaign main focus is to be cost effective, reach the largest target audience and most importantly should attract new customers.(allbusiess.com) Advertising plays a crucial role for every company regarding the size of the company, it doesn’t matter if the company is big or small an effective and well planned ad campaign can do wonders for the company. â€Å"Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising shouldRead MoreAdvertising Analysis : Advertising And Advertising Essay731 Words   |  3 Pagespromote sales. Since that time advertising has come a long way, with the introduction of advertising slogans and jingles cleverly designed to play on human pyschology and thereby maximise product sales. Within the last 150 years, forms of media that have been recently invented have become the most popular ways of advertising - such as radio, television and newspapers/magazines/billboards. Th ese forms of media have been a gateway to allow subtle advanced advertising techniques to be used, althoughRead MoreAdvertising And Its Effect On Advertising939 Words   |  4 Pages Advertising Advertising has become an important thing in our everyday life. Almost all the companies make advertisements these days. Usually companies when launching a new product gives advertisement about their products may be in on television or newspaper. This kind of advertising attracts audiences who are likely to buy the product. For example, the advertisement of cola attracts a large part of audience and they are influenced by watching their favorite stars drinking a cola on television thatRead MoreAdvertising : The Goal Of Advertising969 Words   |  4 PagesThe goal of advertising is to convince the consumer will be better with the product. Their main concern is to sell the product. They care about the money more than they care about their product’s efficiency. Everything is being advertised today. You can watch a commercial and suddenly feel a need for the product. Advertisers will â€Å"make† you by the product by having a creative name of their product and a catchy slo gan. Commercials can have an impact on our culture because of how advertising is performedRead MoreThe Beauty Of Advertising : Advertising1433 Words   |  6 Pages13 September 2017 The Beauty of Advertising In a society where we are encouraged to purchase the top brands, the shiniest jewelry, and the best products on the market, companies have began to put themselves out there. One of the main ways they have attempted to accomplish this is through advertising. Advertisements can be found virtually anywhere ranging from the newspaper to TV commercials to billboards†¦ The possibilities are endless. Competition in the advertising world is fierce as corporationsRead MoreAdvertising : Teens And Advertising1099 Words   |  5 Pages Ahumareze Paula 1358 English 101 M. Gonzalez Project 3: Research November 17, 2014 Word count: 872 Abstract word count: 102 TEENS AND ADVERTISING Abstract: companies have to sell their products. In order for them to, they have targeted a particular group of people which are teens. Advertisers know teens are very vulnerable, and want to be seen as â€Å"cool† and for these companies to sell their product, they (advertisers) paint this unrealistic image of a teenager, in their (teens) heads. They (advertisers)Read MoreAdvertising : The Purpose Of Advertising And Advertising941 Words   |  4 PagesThe main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. Budweiser first released its â€Å"Lost Dog† commercial during SuperRead MoreAdvertising And The Advertising Groups1057 Words   |  5 PagesOften you hear the phrase, â€Å"there is truth in advertising†. More and more media groups use unique and gimmicky concepts to grab the attention of their desired audience. One such concept commonly employed by advertising groups is scare tactics. Groups such as the Truth Campaign or the American Cancer Association have been using stark commercials with dark, and often graphic, materials to get across their anti-tobacco message. One of these ads (above) uses familiar imagery in a provocative way toRead MoreAdvertising : The Rhetoric Of Advertising829 Words   |  4 Pagesmanage to distinguish brands not with the merchandise, but with ads themselves. This is possible because advertisers manipulate consumers’ thought processes with rhetorical and visual techniques. Stuart Hirschberg, author of, â€Å"The Rhetoric of Adv ertising†, asserts that, â€Å"ads appear as mini-arguments† (132). Unlike arguments, ads can avoid scrutiny because of techniques called weasel words. William Lutz, a former English professor, states in â€Å"With These Words, I Can Sell You Anything† that weaselRead MoreAdvertising Regulation Of The Advertising1812 Words   |  8 PagesREPORT: †¢ Introduction †¢ Why advertising needs to be regulated? †¢ Benefits for businesses by following advertisement regulations †¢ Unfavorable circumstances for businesses by not following advertisement regulations †¢ Types of false advertisements †¢ Advertising to businesses †¢ Telemarketing and Consumer Fraud and Abuse Prevention Act †¢ Advertising and Marketing Law †¢ REGULATIONS THAT AFFECT ADVERTISING †¢ Advertising Standards Regulation in Australia †¢ International advertising regulation †¢ How would you

The Many Evils of Iago in Othello by Shakespeare Essay...

The Many Evils of Iago in Othello by Shakespeare Iago is a man of jealousy, and he is proposing revenge against Cassio and Othello. He claims both Cassio and Othello have seduced his wife, Emilia, a warm-hearted, simple woman. He proposes, as revenge of wife for wife, to put Othello into such a jealousy as judgement can cure (Jorgensen 59). We know therefore from the start why Iago hates Othello . . . (Modern 3). Iagos hatred for the Moor is deep, and there is apparently reason. The Ten Commandments teach us to love thy neighbor and to not steal. It seems that Othello has in a sense broken both those rules, or at least that is what Iago wants us to believe. By trying to seduce Emilia he is not loving thy neighbor, and he†¦show more content†¦Iago believes that he can exploit signs and forms from the outside while remaining..unscathed by the consequent mystification (Eagleton 69). Iagos plans are carried out by causing sexual jealousy. The successes of his plans depend on his pose of unswerving honesty - a pose which none of the other characters, not even his wife, is able to penetrate (Scragg 52). The other people involved in Iagos plan have no idea what is about to happen to them. Iago uses their ignorance to destroy all of them. All are oblivious of the false mind behind the ‘honest mask and of the many specific machinations by which they are victimized (Evans 116). Even though Iago is accused of all these evil deeds, that are not revealed until the end of the play, it can still be reduced to look like a minute act. Iago can be reduced to a resourceful intriguer who exposes the heros weakness to ridicule and devises an appropriate punishment, says Mehl in Shakespeares Tragedies: An Introduction. In order to first fool Othello, Iago must victimize several other people. Iagos success in fooling Othello is but the culmination of a series of such betrayals that includes the duping of Roderigo, Brabantio, and Cassio. Each duping is the explanatory image of the other, for in ev er case Iagos method and end are the same: he plays on and teases to life some hitherto controlled and concealed dark passion in his victim. In each case he seeks in some wayShow MoreRelatedOthello: Good vs Evil1525 Words   |  7 PagesGood Or Evil: A Critical Analysis of Othello’s Main Characters William Shakespeare’s Othello is a classic depiction of a struggle between good and evil. In the play,, the characters are faced with the choice to either conquer or succumb to the overpowering force of evil. Shakespeare places his characters on a sort of spectrum in which a character’s amount of god or evil can be represented by a shade of color: black representing pure evil, white representing absolute goodness, and a shade of greyRead MoreWilliam Shakespeare s Othello - Light And Darkness1040 Words   |  5 Pageshistory. In the story of Othello, Shakespeare consistently uses these themes in order to help portray his characters. Particularly, using them to highlight race issues during the 1600s, as well acknowledging the racial association with good and bad. He uses these aspects of light and dark carefully to symbolize transitions of characters an their actions. Shakespeare also uses light and dark to interconnect with biblical representations of characters and th eir doings. Many racial slurs are slung throughoutRead MoreOthello, The Moor Of Venice960 Words   |  4 PagesEvil Skills There are many reasons to hate the antagonist in the play Othello, The Moor of Venice. He is a master manipulator, vindictive, evil person just to name a few. â€Å"Iago belongs to a select group of villains in Shakespeare who, while plausibly motivated in human terms, also take delight in evil for its own sake† (Bevington, 2014); for this reason he is often considered to have demonic traits. Was Shakespeare showing his own personal demons with the creation of the character Iago? AlternativelyRead MoreThe Spectrum Of Human Nature Essay1639 Words   |  7 PagesIII 25 October 2016 The Spectrum of Human Nature Iago, the main villain of William Shakespeare’s Othello, is a manipulative mastermind, able to weave an intricate web of lies that eventually leads to the death of the namesake of the play, Othello. Iago provides a multitude of rationales which explain his motivations for his deeds through sprawling soliloquies, such as the suspicion that Othello might be sleeping with his wife, Emilia, or that Othello denies him a promotion, instead giving it to theRead MoreComparing and Contrasting the Chiaroscuros Between Othello and Iago1709 Words   |  7 Pagesrepresents its darkness and how evil it is, and the whiteness represents the purity and goodness of something. William Shakespeare plays with the status quo of literature in his play Othello by giving Iago, a white man who should represent purity, an evil, black heart and by giving Othello, a black man, a noble, white heart when he should represent evil. Shakespeare â€Å"founds his play on the rupture between outward signifiers and inward signifiers, between the Moor’s evil-seeming black face and his ‘perfectRead MoreHuman Nature And Evil Nature1227 Words   |  5 Pagesin a simulated environment, allowed their evil nature to triumph and, as a result, abused the civil rights of others. Throughout history, literature has portrayed this transgression of human nature and revealed evil’s presence, goals, motives, and strategies. His cunning tactics cause Eve to disobey and betray God, resulting in both her and Adam’s banishment from Heaven. Satan’s transformation has not only elucidated the contrast between good and evil but also created an irreversible sufferingRead More The Character of Iago in Shakespeares Othello Essay1620 Words   |  7 PagesCharacter of Iago in Othello   Ã‚  Ã‚  Ã‚   In the play Othello, the character Iago plays a paramount role in the destruction of Othello and all of those around him.   Some critics state that Iagos actions are motiveless and that he is a purely evil character.   However, during the course of this paper, certain motives for Iagos actions will be discussed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For the first motive to be understood the reader must become knowledgeable of Othellos heritage and the setting of the play.   Othello is aRead MoreBetraying and Lying in Othello by William Shakespeare1726 Words   |  7 PagesBetraying and lying have become the root of all evil today. People have made it an everyday thing to lie and betray people just because they like to see people broken in misery. People also lie and betray people because of jealousy they may have towards them. The tragedy of Othello explains why some people are not trustworthy. Just because some people feel like they are miserable, they try everything in their power to make the other individual miserable as well. Enemies come in different colorsRead MoreHis Moorships Ancient: Iago as the Protagonist of Othello1658 Words   |  7 PagesShakespeare is universally revered for his characterization of flawed and psychologically unstable protagonists. Hamlet is a crazed, murdering prince, Lear is narcissistic, senile, and a verbally abusive father, and Macbeth is a murderous traitor to his king and country. These unfavorable and evil attributes serve Shakespeares main characters by presenting them as realistically written men, and there always seems a degree, however small, of sympathy associated with their respective downfalls andRead MoreShakespeare otherness in othello1349 Words   |  6 Pages#2 11/14/13 Shakespeare’s otherness in Othello Shakespeare when writing Othello uses many different underlying themes for the reader to try and pick up on. One of the biggest is otherness. Otherness is defined as the quality or condition of being other or different, especially if exotic or strange. Shakespeare throws at the reader some interesting topics to think about race, a handkerchief, feminism, and many more. All these different topics Shakespeare wants the reader to pay attention to are

Jet Age 21st century Innovation and Technology

Question: Discuss about theJet Age 21st century for Innovation and Technology. Answer: Introduction: The Jet age 21st century is going with a great speed by crossing old barriers and limitations by building new and futuristic world with equal respect to every living thing. The world is getting shorter as innovation and technology reached greater heights. As one business or individual can connect to other place for any purpose, they desire. Every animal or human being kept with a good protection and care by using all means of source required for them. By the same way, every business can be operated at any place for its betterment by crossing its barriers and limitations of where it originated. Every business applies its various sources to come into the limelight of consumer that is by advertisement, distributing free samples or charity. Business begins with a unique name and brand that represents the product and create its brand image, which is called as branding. In other words, branding refers to process that involved in creating unique name and an image of the products by using advertisement campaigns (Lake, 2016). Branding is from word brand that is symbolic of the image of the product. The Brand is symbol that keep product separate from other products in quality, shape, graphics and designs. It creates individuality of the product by giving a distinct mark from the rest of the products. When a company decides to have its own brand name, it must determine how it wants to be looked at the market for now and future. The main purpose of creating this brand is to leave a lasting impression on the mind of consumers. This process of brand or branding is construction of company image in the market. Advertisement is an investment that concentrates on the brand awareness among the consumers by showing its uses of their products in their life. The advertisement is the main source of leaving an impression on the customers about the company and its product. The main key factor creates brand personality and persuasiveness, which weight the intentions of consumers for the brand and its purchasing behavior. With more liking of advertisement allows a strong image to the product in the market. Advertising not only creates awareness among the consumers, but it also expands the consumer knowledge by showing different products rolling into the market with its usage. For many years, researchers and practitioners have researched on advertising that how it leaves an impact on customers that make them interested in the product (Abbasi Aqueel, 2012). Even the small market industry mechanism can be different from the nature of advertising. There are some factors, which are kept in mind while mak ing advertising that is a sector, on which company is concentrating, expectations from the impact of advertising. Advertising can influence public in both ways; positive and negative. If measures and calculation of an advertisement company are correct for the market, then it can influence positively or it can give a negative image to the product. Advertisement with ethics is an effective way of leaving a lasting impression on the minds of public as it attaches them to it. Ethics refers to moral values or behavior that is expected towards society and it gives society mark that shows how the product is better for them and their coming generation. Ethics in the advertisement refers to the set of principles that governs the communication between the seller and buyer. An ethical advertisement is that which displayed their products by keeping in mind goodness of society that is by not telling lies, does not make any false claims or promises. With the passage of time, advertisers have lost their way towards ethics, as advertisements made only by keeping in mind the expectations of the company and forgetting their role towards a society that is an ethical behavior. Advertisers are only in the mode of turning up the sales by not thinking what impact is leaving on people. Unethical advertisement is one which: Gives the misleading information, Contains offensive material, Spreads false or misleading information, Shows or degrades products of rival or its substitute. These are the symptoms, which makes advertisement unethical for every product. Some advertisements are unethical from the beginning that is when advertisement made or displayed as they are bad for society or can never be good for the society. This kind of advertisement is called as surrogate advertisement refers to a form of advertisement used to promote banned products that are cigarette and alcohol, which is banned in almost every country but still this country promote is different ways. For calling advertisement ethical this three should be available that are Truthfulness, social responsibility and upholding human dignity (Sawant, 2012). After keeping in mind all the features of branding and ethical advertisement, I chose two advertisements that are perfect example of branding, construction and ethical advertisement. Those advertisements are: Like a girl- Unstoppable This is the advertisement, which made by the PG called as Likeagirl-Unstoppable. As from the ancient times, this tradition of differentiation between men and women is going on and maybe go further until unless some steps is not taken. This is for the female, who think they cannot do because she is a girl, and women or girls dont such things or they have never seen any girl doing this like wrestling or saving anyone by fighting, which can be seen in the advertisement as girls tell about their feeling (PG, 2015). Here initiative took by the Company for picking up the society from old traditions and breaking down barriers by providing awareness and education among girls from the lower age so that further it can stop. PG not only used this advertisement for awareness, but also used its tagline Like a girl with every product to make them feel how strong are and what they can do by coming out from their old barriers and traditions. This company selling their product by spreading education and sense of accomplishment of yes, they can do (Gamble, 2016). Cute Animals Being Friends This advertisement of android operating software of Google that called as Cute Animals Being Friends- Be together. Not the same. The ad has been made very specifically for its rival that is Apple which is not expressed anywhere that makes them part of the ethical advertisement as it does not disgrace its competitor. In this ad, various types of animals who runs from each other are shown helping and enjoying with each other like a cat helping dog going out by opening a lock of the door, the dog is having a rest on an elephant and more by forgetting each other desires except helping and caring (Google, 2015). The main purpose of this ad is to show their software can be used anywhere in any device a person desire to use in by keeping aside any limitations. This is one of the best examples of ethical advertisement as nothing is harmed and animals who are not found to be together are shown together doing things which makes thing better. This shows how society can stay together by forgetti ng all hatred as in their tag line Be together. Not the same. These are the two advertisements, which is very well suited to branding, construction and ethics. In the above given, advertisements not only promoting their products but also helping to become part of the society and its culture. This helps to remove the social barriers which are not allowing to move further which stopping them for progress and showing how to love each other by forgetting hatred and staying together by saying be together, not the same. These are two different advertisements, choosing different audiences with their different purposes as in Like a Girl their target is to spread education and promotion of their product by educating them that these problems are not real barriers. So, this helps them by uplifting themselves socially and culturally. The other one is of Cute animals being friends here they showcased their softwares quality by showing them love of animals who are opposite means who stay away from each other. As their software quality of use in any device with the love of animals give the motivation to society of staying together by forgetting any hatred. This encourages cooperation and love for society, which gives them strong belief. These two advertisements do target neither the same audience nor any consistency, as one is of uplift of society and the other is cooperation, where one is daily product and the other is used as a technology. Hence, both are the different advertisements with different targets with no consistency. Bibliography Abbasi, A., Aqueel, A. (2012, November 26). Impact of advertising on brand loyalty with the moderation of consumer buying behaviour. Interdisciplinary journal of contemporary research in business. Retrieved from https://www.slideshare.net/AamnaShakeel/70762826-advrtsngijcrbaamna Gamble, P. . (2016). OUR EPIC BATTLE #LIKEAGIRL. Retrieved from https://always.com: https://always.com/en-us/about-us/our-epic-battle-like-a-girl Google. (2015, February 06). CUTE ANIMALS BEING FRIENDS in New Android Ad | What's Trending Now. CUTE ANIMALS BEING FRIENDS in New Android Ad. Retrieved from https://www.youtube.com/watch?v=v5MMrP4UQIw Lake, L. (2016). Why Branding Is Important When It Comes to Marketing. Why Branding Is Important When It Comes to Marketing. Retrieved from https://marketing.about.com/cs/brandmktg/a/whatisbranding.htm PG. (2015, July 07). Always #LikeAGirl - Unstoppable. Always #LikeAGirl - Unstoppable. Retrieved from https://www.youtube.com/watch?v=VhB3l1gCz2E Sawant, R. P. (2012, December). Impact of Advertising on Brand Awareness and Consumer Preference (With Special Reference to Men`S Wear). IOSR Journal of Business and Management, 5(6). Retrieved from https://iosrjournals.org/iosr-jbm/papers/Vol5-issue6/F0565461.pdf